My thesis project was based around creating branding and illustrations for Street Delivery. I worked on this project throughout my final year studying Digital Media.
Logo - I illustrated it in Adobe Illustrator. The logo needed to have this playful, colorful look, but also needed to have the leitmotif of the horn which is consistent throughout the visual identity (desiute it changing from year to year).
The poster - in which I illustrated every single one of the elements. I thought about the concept of a street that had it's vision towards the future (symbolized by the stars and constellations). The constellation takes the shape of a city, overlooked by the telescope.
Project mock-ups - I exemplified how the brand would be presented across different environments, from merch, to street advertising.
