Modis is a passion project I did for a fictive fashion & design academy. I showcased a more serious, elegant and bold style with this project and got out of my comfort zone.
The logo is quite simple, yet sophisticated just like a fashion academy - the M & D are intersecting each other, creating a symbol that reminds of globally known fashion brand like Chanel, Yves Saint Laurent or Louis Vuitton.
The font is carefully chosen to give off the editorial vibes - just like the magazine Vogue or other well known publications like Elle - this way I ensured that the brand is coherent throughout the whole visual identity.
Although monochrome and based on black & white, I added some brand colours that I ensured would bring out the boldness of a fashion academy, while also making sure that it stays serious and elegant. I exemplified in some mock-ups how the colours would be used in various materials.
